The BluRoot Model

“Local ownership is what makes water services last.

At BluRoot, we believe lasting solutions come from within communities. Our approach connects local expertise with innovative practices to strengthen water systems from the inside out. We focus on identifying and supporting skilled small enterprises, setting clear standards of excellence, and building accountability through measurable outcomes. By fostering collaboration between local talent, institutions, and partners, BluRoot ensures that improvements in water access are sustainable, scalable, and rooted in community ownership.

The BluRoot Model

The BluRoot Urban Water Resilience Project is our first demonstration of how efficiency can become catalyst for sustainability.

Empower

It all begins with an idea, a belief that those closest to the problem often hold the solution.

Transform

When idea meets opportunity, systems shift, leaks becomes lessons, and innovation takes root.

Sustain

Sustainability isn’t an outcome, it’s a rhythm

The BluRoot Urban Resilience Project

Turning Water loss into opportunity

The BluRoot Urban Water Resilience Project is our first demonstration of how efficiency can become catalyst for sustainability. In partnership with public partners in East Africa, this project focuses on reducing non-revenue water loss through leaks, aging infrastructure, and inefficiencies to improve system reliability and community resilience.

Rather than building new supply, BluRoot’s approach strengthens what already exists. The pilot integrates local enterprises, innovative technologies, digital tools, data-driven decision making to uncover hidden value in existing water networks. By proving that efficiency can drive growth, we aim to establish a model that can be replicated across cities facing similar challenges.

This project aims to recover up to 200,000 liters of clean water daily while creating 20+ new jobs through local enterprises.

Interested in learning more about the Urban Water Resilience Pilot? Connect with us to explore, partnership, investment, collaboration opportunities.

Our Impact

We measure progress not just by the water saved, but by the people and systems strengthened along the way. Here’s how BluRoot’s model delivers measurable, lasting impact.

Empowering Local Enterprise

Every change begins with people. BluRoot identifies and trains skilled local technicians and small enterprises, turning them into the next generation of water systems leaders.
Strengthen 5+ local enterprises equipped to serve utilities sustainably.

Strengthening Water Systems

By utilizing innovative technologies, data, and community-driven maintenance, BluRoot pilot aim to cut physical water losses by 20% in two utility zones recovering up to 200,000 liters of clean water every day.

Pilot targets are designed to enable recovery of up to approximately 200,000 liters per day subject to baseline conditions and follow up operational action.

Expanding Reliable Access

Reliable water means more than supply, it means trust. Our work reaches more than 10,000 residents through improved pressure zones, reduced downtime, and faster repairs

Creating Self-sustaining Systems

BluRoot’s model is designed for independence, not dependency. We’ve secured $25,000 of $75,000 needed to demonstrate a model that utilities and partners can scale independently. Each pilot lays the groundwork for long-term investment and self-sustaining water services.

Each BluRoot pilot is designed as a fully year demonstration program focused on strengthening urban water attendant performance through monitoring, capacity building and operational learning. The scope reflects the full set of technical, training, and coordination activities required to enable sustainable results rather than one-off intervention.

Andy Kricun P.E

Dr. Tirusew Asefa is the planning & decision support lead at Tampa Bay Water, one of the largest water supply utilities in the Southeastearn U.S.

He is responsible for all activities of the agency’s design and implementation of water resources models and decision support tools for operations and planning of water resources projects. He is responsible for leading a group of professionals working on water supply projects planning modeling that range between $200 million to $400 million.

Currently, he is also a chair of Florida Water and Climate Alliance, where he leads the group’s effort in building a stakeholder-scientist partnership that is committed to increasing the relevance of climate science data and tools to support decision-making in water resources management, planning and operations in Florida.

As a forward-looking and innovative practitioner Dr. Asefa is frequently invited as an independent evaluator for several projects by NSF, NOAA, the Water Research Foundation among others. He has published several peer-reviewed articles in various area of water resources management. Dr Asefa is the recipient of the 2022 Outstanding Practitioner in Water Resources Engineering Award by the American Academy of Water Resources Engineers and currently one of the water chapter authors of the National Climate Assessment #5, a congressionally mandated report.

Andy Kricun P.E

Andy is a Principal and has been with Moonshot since its beginning. He provides technical, managerial, and financial guidance for utilities and also contributes to the business development team.

Previously, he served as Executive Director and Chief Engineer of the Camden County Municipal Utilities Authority, where his team significantly improved environmental performance, transformed the facility into a net-zero wastewater treatment plant, and reduced rates by 40%. They were also among the first utilities in the country to intentionally embrace the role of an anchor institution within the community.

With more than 40 years of experience, Andy’s expertise spans the technical, managerial, and financial operations of water utilities, as well as community engagement. He has dedicated his career to supporting under-resourced communities and advancing environmental protection—values he finds aligned in the water sector.

Melissa Lee

She is an accomplished entrepreneur and founder of The GREEN Program (TGP), an award-winning experiential education program focused on our world's most pressing issues in sustainable development.

She has earned her recognition on prestigious lists such as Forbes 30 Under 30 in Education, The National Association of Women Business Owners (NAWBO) as Environmental Advocate of the Year, and The North Face’s “She Move Mountains” initiative, celebrating female explorers.

Melissa has served as a U.S. Global Schools Ambassador for the United Nations Sustainable Development Solutions Network and has been named the Lattman Visiting Scholar of Science & Society at Pennsylvania State University and a Heinz Distinguished Lecturer at the University of Pittsburgh.

As a passionate advocate for sustainable workforce development, Melissa and her team have integrated the Sustainable Development Goals (SDGs) and global experiential education in higher education curricula around the world. Under her leadership, TGP has partnered with leading universities, corporations, non-profits, and intergovernmental institutions to create a global, socially conscious public benefit company.

TGP represents university students and professionals from 470 institutions and 70 countries around the world who are employed by top organizations such as General Electric, Rivian, National Geographic, Second Nature, RMI, NASA, The Environmental Defense Fund, The National Renewable Energy Laboratory, and more. Melissa's expertise in international sustainable development, technical course development, entrepreneurship, tourism, experience design, and leadership contributes valuable insights to the industry.

Over the span of the past 16 years, Melissa has guided the entrepreneurial journeys of several individuals and organizations as a passionate mentor and advocate for diversity in sustainability. She mentors and coaches numerous impact entrepreneurs, U.S. Veterans, Fortune 500 executives, and ambitious young talent from the U.N. Sustainable Development Solutions Network, and many more.

Melissa’s leadership is grounded in her belief that meaningful connection to people, place, and purpose, fueled by curiosity and a commitment to climate justice, can create the next generation of changemakers who will transform communities and industries worldwide.